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T2C: Augmented and Virtual Reality (AR/VR) Guide for the Non-Techie

Augmented and Virtual Reality basics and terminology for the general consumer.

If you’re like me, you fancy straightforward explanations when it comes to purchases or new concepts. In the world of Virtual (VR) and Augmented Reality (AR), this can be difficult to accomplish. Most publications use vernacular that resembles a foreign language – “HTC Vive is an HMD that offers a tethered room-scale immersive experience”…huh, what?

The industry is relatively raw and still rapidly advancing, VR/AR social media is stuffed with enthusiasts and tech geeks. As the industry treks toward the ordinary consumer, casual gamers, parents, and non-geeks will be engaged in the VR/AR phenom. Most will find themselves wondering what all the brouhaha is about. Whether it’s to make a purchase or curiosity, chances are you’ll wonder what these crazies are chattering about. Thankfully, you have me to take you through the basics of the VR/AR world.

First, I’d like to address why I, as well as others covering this industry, tend to lump VR and AR together. Technically they’re different concepts that require different software and hardware. The force that often brings them together is the spirit of the technology. Both industries aren’t fully defined, but their frameworks are in place, and the concepts are similar. In my opinion, AR and VR are both a means to very similar ends – ones ability to control and manipulate their environment. In that light, constructs such as 360 video, AR applications, and VR gaming are all small pieces of the larger trend in this technology, and it’s all about communication and entertainment – but I digress.

Moving on…

What is Virtual Reality (VR)?

Google’s definition:

the computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors.

My explanation:

Users immerse themselves in a  fantasy or a real world location, typically they take the form of digital renderings or pre-recorded 360 videos, respectively. Some would argue that 360 video isn’t VR, but as I explained before all of these concepts are a part of a broader trend in tech. Besides, most users will associate 360 video and 3d digital environments with VR. We’ll leave the differences to the tech nerds.

It’s important to understand that users aren’t physically immersed, just visually. VR isn’t teleportation; however, the best experiences deceive one’s senses into believing they’re somewhere else.  Which could cause physical responses, think motion sickness and other forms of stimulation. A few startups are working on gloves, suits, and helmets that excite other senses, but today’s VR platforms are principally sight and sound. Finally, these adventures are experienced through a head-mounted display (HMD) requiring a smartphone, a PC, or a gaming console.

What is Augmented Reality (AR)?

Google’s definition:

a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

My explanation:

You won’t be transported (virtually) to a different time and place, and your senses continue to function relative to your surroundings, but your surroundings become interactive. For example, if you look out your window, in theory, you’ll see the temperature and other weather-related data. Currently, this technology requires some sort of headset, but contact lenses and other less obtrusive designs are rumored to be in development. The current generation’s hardware are more like sunglasses and are transparent or semi-transparent.

AR is trending toward co-mingling with VR. This concept is being dubbed “Mixed Reality.” Microsoft’s HoloLens will eventually support this idea via Holoportation. Check out this amazing video that demonstrates what video chat could become in the near future:

AR consumer products are lagging behind VR and are likely out of reach for the general consumer, luckily you can still get a taste of AR via smartphone apps or software like ENTiTi. In fact, Google has had a rudimentary form of AR for a while now in their Google Goggles app. Very basic, but it’s AR in a primitive form.

How does one utilize this amazing technology?

There’re two major form factors in modern VR:  Smartphone viewers, and PC/Console Headsets. Both occupy the user’s full field of view or close to it. With AR devices, the trend is untethered transparent or semi-transparent glasses. AR requires this transparency to augment a human’s reality, and tethering would limit what reality it could augment. As such, the bar is set pretty high, and hardware developers have significant challenges to overcome. Whereas with VR, tethering is acceptable for the time being as an alternate reality is served to the user. Movement isn’t as critical in VR as it is in AR, yet.

Here’s a list of the major from factors and the principal players in each category.


VR Headsets:

Smartphone Viewer: This untethered product-line is the most affordable and will likely end up in your hands at some point. They range from $100 to Free. Check out my post on the best budget VR headsets. 

Samsung Gear VR
Google Cardboard

Tethered PC Headset: These HMDs require a PC with a decent graphics card. Check out the top VR GPUs (graphics cards) here. They aren’t very affordable with the headsets starting at $599, and that’s not including the PC. These products offer the best VR currently has to offer. All-in-all you’ll be about $1800+ in for these premium products.

Oculus Rift
HTC Vive

Tethered Console Headset: Currently, the only player in this category is Playstation VR (PSVR).  This form factor is the second most affordable since it leverages a gaming console that typically runs between $300 to $400 plus the cost of the headset. For PSVR, you’ll have to fork out $399.99 for the HMD, which will set you back about $750 for a basic PSVR setup. Pick yours up here.

Playstation VR

AR Headsets:

Untethered AR Headsets/Devices: Most are in development, and all are untethered. AR is in its early stages. The tech is promising, but the cost it through the roof. Google Glasses are still being sold on Amazon.com by 3rd part sellers for $1k+, and Microsoft’s HoloLens is up for sale to developers for $3k.

Microsoft HoloLens
Google Glass
Samsung Smart Contact Lens

Why would someone want VR/AR?

The gaming industry has been the principal motivator moving this tech forward, but there are plenty of other industries that stand to gain from a broader reaching and a more affordable VR/AR market. Chances are you’re not a gamer, but you’re reading this. In that regard, I’m sure you can answer this question, to some extent, on your own. Nevertheless, here are some non-gaming examples:

Medical: Surgical procedures are being live streamed in 360 VR video, med students study the body from the inside out and practice surgical procedures in VR, and augmented reality helps diagnose patients. I’m not talking about the future; this is right now. Imagine what’s next.

Education: From teaching aids to field trips, VR and AR might already be supplementing your child’s education. Currently, the low cost of Google Cardboard provides a compelling and budget friendly way to enhance education for nearly any institution. Learning in an immersive environment is extremely beneficial, and will help close knowledge gaps – especially for children with disabilities and low-income neighborhoods.

VRonEdge on Twitter: “‘X-Ray Vision’ T-Shirt Shows Inner Workings of the Human Body https://t.co/ccnaoPXzsD #VirtualReality #VREveryday #VRedu / Twitter”

‘X-Ray Vision’ T-Shirt Shows Inner Workings of the Human Body https://t.co/ccnaoPXzsD #VirtualReality #VREveryday #VRedu

VRonEdge on Twitter: “#MSU College of Communication Arts and Sciences to use #VirtualReality as teaching tool https://t.co/gfJItmIgDS #VRedu / Twitter”

MSU College of Communication Arts and Sciences to use #VirtualReality as teaching tool https://t.co/gfJItmIgDS #VRedu

VRonEdge on Twitter: “#VirtualReality: Learning Goes to Higher Level https://t.co/bCvNAGEC1l #VRedu / Twitter”

VirtualReality: Learning Goes to Higher Level https://t.co/bCvNAGEC1l #VRedu

Automotive: Augmented windshields to VR test drives. Customers can browse cars from their home and take a car for a spin, and when it breaks down, they can open the hood and have the car tell them what’s wrong.

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Sports: Sit in your seat before you purchase them, simulate real game play without (much) risk of injury, and watch your favorite sporting event as if you were on the field with the players.

VRonEdge on Twitter: “Watch #TheMasters in #VirtualReality and 4K Video – April 4-10 https://t.co/bnYYrzTkyw via @VRonEdge #360video #VRsports / Twitter”

Watch #TheMasters in #VirtualReality and 4K Video – April 4-10 https://t.co/bnYYrzTkyw via @VRonEdge #360video #VRsports

VRonEdge on Twitter: “Purdue quarterbacks take to #VirtualReality https://t.co/RUu6cjkyGh via @WLFI #VR #sportstech / Twitter”

Purdue quarterbacks take to #VirtualReality https://t.co/RUu6cjkyGh via @WLFI #VR #sportstech

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Retail: Build your dream kitchen while in your current kitchen and see a product as if it were right in front of you to test it with your decor. Try on a dress or discern if that color lipstick matches your eyes. I can go on and on.

VirtualReality Times on Twitter: “Ikea launch virtual reality app to revolutionise shopping for its customers#VR https://t.co/cjZ8YdvkTE pic.twitter.com/Gae1CTvcZE / Twitter”

Ikea launch virtual reality app to revolutionise shopping for its customers#VR https://t.co/cjZ8YdvkTE pic.twitter.com/Gae1CTvcZE

https://twitter.com/VRReports/status/717719436879376384

Worldpay Global on Twitter: “3D #ecommerce is coming, as @AlibabaGroup announce plans to use #VR to enhance shopping https://t.co/aaklFz0Lyz pic.twitter.com/HLQBafxYtW / Twitter”

3D #ecommerce is coming, as @AlibabaGroup announce plans to use #VR to enhance shopping https://t.co/aaklFz0Lyz pic.twitter.com/HLQBafxYtW

ExponentialsXYZ on Twitter: “#AR tech used by @CARGOcosmetics let’s you try-on cosmetics as part of the online shopping experience https://t.co/7UOY8BlDfj #innovation / Twitter”

AR tech used by @CARGOcosmetics let’s you try-on cosmetics as part of the online shopping experience https://t.co/7UOY8BlDfj #innovation

Neuranet on Twitter: “Augmented reality screens coming to clothing #retail & eventually the home pic.twitter.com/rJ7PlMnnZl / Twitter”

Augmented reality screens coming to clothing #retail & eventually the home pic.twitter.com/rJ7PlMnnZl

Tourism: Test out your room before you book, explore Africa and Europe before you decide where to visit, and travel in time. Some say  VR will hurt the tourism industry, but insiders theorize the opposite – they believe that prospective travelers will be more compelled to visit if they have a taste of the real thing in VR.

ideas4hotels on Twitter: “GCH Hotel Group unveils virtual reality views of its 120 hotels – https://t.co/NoSTA1ehGL via @tnooz / Twitter”

GCH Hotel Group unveils virtual reality views of its 120 hotels – https://t.co/NoSTA1ehGL via @tnooz

https://twitter.com/Aevermint/status/707547437603356673

Lifeboat Foundation on Twitter: “How Virtual Reality Is About to Transform the Travel Industry https://t.co/jW81NgoXVt pic.twitter.com/C1YCpaNwul / Twitter”

How Virtual Reality Is About to Transform the Travel Industry https://t.co/jW81NgoXVt pic.twitter.com/C1YCpaNwul

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What next?

Now that you have a general idea of what VR and AR are, you might find yourself wanting to know more. I’ve compiled a list of websites that offer more advanced explanations, and I’ve listed some key terms you ought to read over. I hope you found this to be informative. Post your questions in the comments and I’ll do my best to explain or point you in the right direction.


Terminology:


Further reading:

How Does VR Works: Wareable.com

The Inside Story of Oculus Rift and How Virtual Reality Became Reality: Wired.com

WHAT IS AUGMENTED REALITY (AR): Digitaltrends.com

Best Budget VR Headsets: VRonEdge.com

Top Selling VR GPUs: VRonEdge.com

T2C: Augmented and Virtual Reality (AR/VR) Guide for the Non-Techie